The friendly bank manager myth
Saturday, February 27th, 2010The marketing departments at the retail banks are working overtime at the moment to get your business. But do they really want it? This question is the reason why the marketing battle that is now so visible on our TVs, bus shelters and everywhere else is so fascinating.
Tighter credit conditions prevail, and the banks are much pickier about who they will actually lend to. So they are all fighting over a diminished pool of ‘eligible’ banking prospects.
Let’s line up a few of the suspects. We have Barbara – the banker pilloried in the ANZ ad. We have Westpac and all those bank managers – aren’t those ‘out-takes‘ at the end of the ad so cute? Then there’s NAB, who wants you to “sign up to fight unfair banking”
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