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MFAA advise:
The MFAA consumer awareness campaign ‘Essentials of Borrowing’ launches this week, with the consumer website www.essentialsofborrowing.com.au going live, and the online and print advertisements appearing from 1 June 2007.
A Campaign Kit has been prepared for members to help you understand the rationale behind the campaign, the challenges that we faced, and the solutions and strategy devised to encourage consumers that the No. 1 Essential of Borrowing is to always borrow through a member of the MFAA
To establish the MFAA as the industry authority, and its members as experts an educational website has been developed called The Essentials of Borrowing – www.essentialsofborrowing.com.au. This site provides information on 40 areas of borrowing in four different areas: Loan Basics, First Home Buyers, Refinancing and Management as well as Business Finance. The aim is not to provide extensive detail on each topic, rather we aim to whet an appetite then encourage the consumer to ask our members more.
Where You’ll See the MFAA Ads
With millions of dollars being spent each week advertising financial services products, an online and print media spend has been determined the most effective. Online advertisements will appear on the top two sites in Australia domain and realestate.com, this will be supported by print spends in property and money sections in all the major national papers around Australia.
The advertisements will appear from June through to Nov 2007, and we will advise 2008 placement toward the end of the year.